Ironclad Games is an award-winning video game development studio located in Vancouver, BC. Their extensive awards list includes IGN’s Game of the Year and PC Gamer’s list of the best games of all time. It is considered one of the top 50 game studios in the world.
The studio needed a brand that would earn international recognition and respect. The brand needed to be memorable and provide a sense of establishment.
The name appeals to the target audience of males ages 14-40. It is masculine and suggests strength and invincibility. The name contrasts with a lot of studio names at the time that were quirky and goofy, giving Ironclad a sense of solidity.
The design is inspired by military chevrons. The chevrons are molten, suggesting that a weapon is being forged in the same way Ironclad forges games. The mark needed to be fully enclosed and solid so that it could stand on its own when displayed with other logos like “Games for Windows.” The solid seal works on numerous media, including packages, T-shirts, 3-D animations, and displays for tradeshows like PAX. The chevron logo can stand alone without the text.
The design focuses on looking professional to potential investors and publishers. Though mostly corporate, it includes a technical flare.
We selected a modern cut with proper fitting. The logo looks strong on a black T-shirt, indicative of outer space.
The business card and letterhead are legible and consistent with the branding on the web design.
The focal point of the studio is a giant 3-D version of the logo made with cardboard.
We designed a presentation to convince publishers of the solidity of Ironclad’s games. The layout is consistent with the rest of the corporate identity with golden stripes along the side and a white background.
Game Design / Pitch Document
We published a pitch document to convince publishers to work with Ironclad. The document was custom cut to the shape of the Ironclad logo and bound with a plastic stem.