The latest trend in graphic design and product design is inspired by crystals. Sharp, angular edges are replacing smooth, ovular designs. Scope and Crest are branding their packages like premium diamonds. Chrysler has moved away from rounded cars to more boxy, straight-edged corporate vehicles much like Rolls Royce. VanCity’s credit union compaign “Make Good Money” uses rigged waves and random edges. In video gaming, StarCraft’s user interface and graphic elements (e.g., diamond league logo) and licensed computer mouse all employ angular designs. Angular typefaces are also keeping pace, such as Lionsgate’s wordmark. The straight-edged origami fad still hasn’t fallen out of fashion as we can see with Lippincott’s re-brand of Kemper. I expect a lot more diamond-shaped packages to hit the shelves in the coming months. With the release of Google Play’s diamond logo, I expect technology companies to follow suit as well.
