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Powerful
Branding
Corporate Naming/Slogan Development
Your brand name and/or slogan can have a tremendous impact on how
your (potential) customers perceive your organization. Unfortunately,
in the start-up stage it is common to overlook this important brand
element. Many businesses default to the founders name or a geographic
location - which often says very little about the benefits or ‘feel’
of the product itself. Naming involves rigorous brainstorming, and
a clear understanding of your marketing position. A slogan or tagline
is an excellent opportunity to state your competitive advantages
and add value to your brand name.
Brand Identity Development
A powerful corporate logo is not a cute font with embossing and
a drop shadow. It is not an intricate drawing, a smart animation,
or ambiguous swoosh shape. A great logo is simple, unique, and has
meaning. It begins with a business needs assessment and ends with
solid design principles. Your logo is the personality of your business
and as a first impression; your logo essentially is your business!
A professional logo is the fastest way to build credibility. If
you sell quality products or services, your logo should reflect
this. Likewise, a poor quality logo suggests an inferior product
or service. Inconsistencies between perceived and actual value can
have mixed results for your business.
We believe that a memorable logo represents every positive experience
a customer has ever had with your company. A poor logo has no holding
value - your branding efforts are essentially useless.
The logo is the foundation stone for building a brand identity.
This may include designing letterhead, envelopes, business cards,
and other office materials if they apply (memo pad, receipts, labels,
and so on.) The key to a successful corporate identity is consistency.
Repetitive shapes and colors and design styles will give your business
a crisp, professional look that says you care about details. There
are many things that can wrong from screen to print. We have a solid
understanding of precise pre-press procedures. We can also provide
consulting for paper specifications, printing techniques, and strategies
that can save you money or give you a very unique look.
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