Identify your target market in your headlines
Nothing grabs people’s attention more than their name. If you could put somebody’s name in a headline, they’re almost guaranteed to read the next line. But since we can’t put somebody’s name, we use other identity indicators, like job titles. If your loft would be particularly attractive to an artist, put “Loft for aspiring artist” or something to that effect. Identify the most likely buyer and identify him/her in the headlines!
Use emotional words
Communicate benefits with words like sexy, magnificent, and toddler-safe. Buyers will take action when they are emotionally stimulated.
Avoid abbreviations
This is particularly true in Vancouver where new immigrants aren’t familiar with words like lg. bdrm. gar. rm. Successful advertising is clear communication. Don’t assume your reader knows what your abbreviation stands for.
Include prices
Prospects are far more likely to respond to ads that have prices. This includes expensive real estate.
Mention what’s nearby
Put your location into perspective by discussing what’s close. What’s walkable? What’s bikeable? What’s drivable?
Note key features
People are particularly drawn to privacy, security, and guarantees.
